Why is Every Website Looking the Same?

It’s made with AI and that’s part of the reason you still need a web designer

Have you noticed that all the new AI-generated websites look strangely alike?
That soft beige background, a teal-green highlight (#008275 if you’re checking), and friendly curved fonts that whisper “trust me, I’m futuristic”?

It’s not your imagination, it’s a thing.

AI site builders and quick templates are now using preprogrammed design systems. That means every small business that uses them ends up with the same colours, the same layouts, and the same friendly-but-flat vibe. It’s the digital equivalent of everyone buying the same shirt from the same shop and thinking they’ve built a personal style.

There’s a reason this palette keeps appearing. Teal sits between blue (the colour of trust and intelligence) and green (growth and calm). It feels safe, modern, and non-threatening, the ideal “AI personality.” Pair it with beige, and you get that clean, neutral tech look that seems warm but never truly stands out.

But here’s the thing: when everyone uses it, it stops working.

Design isn’t just about colours and fonts; it’s about identity. When you use an AI template, you’re not building a brand, you’re renting one. And your customers can feel it. They won’t say, “this site looks AI-made,” but they’ll feel the sameness. They’ll move on without knowing why.

That’s where real web design comes in. A good designer doesn’t just pick a palette; they pick your palette. They translate your story, your tone, and your audience into something original. They make sure your site doesn’t just look good; it looks like you.

AI can make a page. But only a designer can make a connection.

So yes, #008275 and beige are having a moment. But like every design fad, it will pass — and when it does, the websites built by hand, with thought and intention, will still look timeless.

Trust a designer. The templates will date; good design doesn’t.