User Experience

User Experience (UX) is the process of designing and improving the interaction between users and your product or service online. The goal is making it more user-friendly, efficient, and enjoyable.

From the moment a user lands on a website or opens an app, everything should meet or excel their expectations. UX design is understanding user behaviours, conducting research, creating wireframes and prototypes, and testing to optimise usability and satisfaction.

By prioritising user-centric design principles, you can enhance engagement, increase business, and build lasting relationships with your audience.

In essence, UX is the foundation of exceptional digital experiences that delight users and drive success.

Neural Matching

The Evolution of Keyword Relevance in SEO – Time to meet Google Neural Matching

As search engine algorithms continue to evolve (as they continue to do regardless of what we hear), staying ahead of the curve is vital. Embracing the power of Google Neural Matching and its emphasis on context, relevance, and user intent will help websites thrive at least for now.

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identifying the purpose of your website

Why is it important to identify Your website’s purpose

You may feel, I’m a plumber, people need plumbers, thanks captain obvious! But your website shows your future customers, what you do, how you do it and whether you are professional in your dealings. People have a choice and if they can’t see what they want when they want it, they will jump to the next website.

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