Logo Design Discovery Form

Business Name

Tagline (if any)

Describe Your Business & Industry

Core Values & Brand Personality

Target Audience

Color Preferences:

Colors to Avoid:

Font Preferences:

Competitor Logos or Inspiration (Links or Uploads):

Specific elements you want in the logo?

Deadline for Completion:

Budget Range:

Wordmark: Brand name in a custom font (e.g. Google, Coca-Cola)

Lettermark: Initials of the brand (e.g. IBM, HBO)

Pictorial Mark: Icon or symbol (e.g. Apple, Twitter)

Abstract Mark: Geometric or abstract symbol (e.g. Nike)

Mascot: Character representing brand (e.g. Pringles)

Emblem: Text inside symbol/badge (e.g. Starbucks)