A responsive website is a website designed to be viewed on all devices from desktop, laptop iPad to a mobile phone
Why does mobile compatible web design matter?
Did you know that approximately half of the overall web traffic comes from mobile devices?
Web design has gone mobile first and so should your business. In order to stay relevant in the digital evolution, you need some steps to ensure your mobile-first strategy is relevant. An unsatisfactory mobile experience reflects poorly on the brand serving it, and consumers are savvy enough to quickly, and easily, find an alternative.
The user’s standard for digital experiences gets higher daily for desktop alone, but because mobile devices are such dominant forces in our lives, brands owe it to themselves to invest in optimizing their presences for each screen their audiences use to engage. Missing out on your share of business gained from a positive mobile experience is a risk that ought to avoided.
Even though laptops and desktops are still readily used, most people in our time poor environment that are looking for products or services tend to look on their mobile first, and sometimes they only ever use their mobile phone.
Having a website that is optimized for mobiles translates to a better customer experience which results in more business. People have a choice and why would they spend time on a website that is slow or visibly challenging. With the usage of mobile devices being so high, a mobile-first approach helps maintain your relevance in today’s fast paced world . Give your customers what they want; an easy experience.
So what is mobile first?
A mobile-first approach means designing a website with an emphasis on the mobile experience. It’s important to keep the following in mind when looking for a website designer.
Prioritise content for mobile devices
They should prioritise content when designing for mobile-first. With more restrictions on smaller screens, it’s important to ensure crucial elements are displayed. Having important content displayed creates more opportunities for your user engagement, keeping sessions open longer, and reducing bounce-rates.
Make navigation easy
Providing an easy to read menu is critical when it comes to delivering a mobile-first presence.If people can’t find what they are looking for, they will leave and jump onto another website.
Say No to pop-ups
While popups seem like fun when you are creating your website (or having it made for you), Google have made it quite clear that popups have strict guidelines. Using pop-ups in an inappropriate way can trigger a penalty from Google. To avoid a penalty, Google recommends using pop-ups that don’t make your website’s content less accessible and are easy to close. Hence using them on a mobile can be quite challenging.
What is the future of mobile first
The percentage of people using their mobiles has steadily increased over the last 10 years and isn’t going to stop, so a mobile-first approach is the most sensible trend to follow. If you have any questions about your current website and it’s mobility or if you are wanting a new website, feel free to contact us.