Additionally, Google's emphasis on AI-driven search results means that websites need to ensure their content is not only informative but also optimised for AI interpretation. This includes clear, structured data and using SEO best practices to make content easily understandable by AI. This shift also implies that traditional keyword strategies might need to be adjusted to align with how AI processes and prioritises information.

By understanding and adapting to these changes, you can better position your website to meet the new SEO demands, ensuring it remains competitive and visible in search engine results.