Get Your Website on Google in Australia
A Beginners Comprehensive Guide
You might feel that by having a website, that you automatically get published on Google. You also know that having a strong online presence is crucial, because that’s where most people look for information. In this article, we will provide a comprehensive guide on how to get your website on Google in Australia and maximise its visibility to reach your target audience effectively.
- Develop an SEO Strategy
Search Engine Optimisation (SEO) is the process of optimising your website to improve its visibility on search engines like Google. To get your website on Google, you need to develop an effective SEO strategy. Here are some key elements to consider
a. Keyword Research Identify relevant keywords that are commonly searched by people looking for your services. When you search what you think someone will be googling, down the bottom is related searches. So Google is giving you suggestions. Try to be creative too, not just “Plumber Melbourne” or “Plumber Hobart”. Think “How much does it cost to fix a tap” search engines know where you are from geo location. Picking up specific questions can be a great resource.
b. On-Page Optimisation Optimise your website’s meta tags, titles, headings, and content with the identified keywords. Ensure your website is user-friendly, loads quickly, and has a mobile-responsive design.
c. Quality Content Create high-quality, relevant, and engaging content that aligns with your target audience’s interests and needs. Regularly update your website with fresh content to improve its search engine visibility.
d. Backlink Building Acquire high-quality backlinks from authoritative websites in your industry. Guest blogging, social media outreach, and influencer collaborations can help in building valuable backlinks.
- Submit Your Website to Google
To get your website indexed by Google and appear in search results, you need to submit your website to Google’s search console. Here’s how to do it
a. Create a Google Search Console Account Sign up for a Google Search Console account by visiting https://search.google.com/search-console/. Verify your website ownership using one of the recommended methods.
b. Submit Your Website Once verified, add your website to the search console and submit your sitemap. A sitemap is a file that contains a list of all your website’s pages, enabling Google to crawl and index them efficiently.
- Leverage Local SEO
“If your business operates in specific locations within Australia, optimising your website for local search is essential!”
Local SEO helps your website appear in the search results when users search for products or services in their local area. Here are a few strategies to enhance your local SEO
a. Google My Business Create and optimise your Google My Business profile. Provide accurate and detailed information about your business, including address, phone number, opening hours, and customer reviews.
b. Local Citations List your business in relevant online directories, such as Yelp, Yellow Pages, and True Local. Ensure your NAP (Name, Address, Phone number) is consistent across all directories.
c. Location-Specific Keywords Incorporate location-specific keywords in your website content and meta tags. For example, if you’re a bakery in Sydney, use phrases like “Sydney bakery” or “best bakery in Sydney.”
- Monitor and Analyse Your Website
Regularly monitoring and analysing your website’s performance is crucial to identify areas for improvement and ensure it ranks well on Google. Use tools like Google Analytics to track important metrics, including organic traffic, bounce rate, and conversion rate. Analyse the data and make necessary adjustments to your SEO strategy accordingly.
Getting your website on Google in Australia requires a well-rounded approach that combines SEO strategies, website optimisation, local SEO techniques, and ongoing monitoring.
By following the steps outlined in this guide, you can improve your website’s visibility on Google and attract organic traffic from your target audience.
Remember, SEO is an ongoing process, so stay up-to-date with the latest trends and algorithms to maintain a strong online presence and drive sustained growth for your business.